With motorsports media from around the world looking for the latest racing trends, technology and cutting-edge products at the 2026 PRI Show––December 10-12 in Indianapolis––exhibitors can get a jump-start on connecting with journalists and creating brand awareness. 

Below are tools and strategies available to PRI Show exhibitors at no cost:  

• Post press releases in the PRI Show Online Media Center: By posting news releases in the PRI Show Online Media Center, exhibitors ensure that reporters looking for Show-related news don't miss out on their story. Posting to the Online Media Center can also generate coverage from PRI's publications and social media outlets. Submit your press release in the "Marketing, Advertising, and Sponsorship" section of the Exhibitor Resource Center at performanceracing.com/trade-show/exhibit#marketing-ads.
• Host a press conference: If your company is announcing a new product, service, or important news at the PRI Show, a press conference could generate additional media interest. Hosting a press conference in your booth offers media the opportunity to learn about your new product at a designated time. For more information, including how to get your company added to the official schedule, contact Marissa Guajardo at marissag@sema.org.
• Downloads: Let your industry colleagues know you will be at the world's largest gathering of motorsports professionals with logos and graphics available at performanceracing.com/media/attendee/images-logos.
• Create a press release or press kit: It's never too early to begin working on a press release or press kit to distribute at the PRI Show. In addition to having press kits available to reporters in your booth, exhibitors can place physical press kits and releases in the PRI Show Media Center, located in Rooms 116-117. More details are available at performanceracing.com/trade-show/media/media-center-information.

For more information, contact the PRI Show Public Relations team at juant@performanceracing.com.