The sponsorship landscape is changing fast––and a recent PRI webinar is here to help you keep up.

During an info-packed webinar earlier this month, a panel of industry experts explored the future of sponsorships for brands, teams and racers to help you futureproof sponsorship strategies for 2027 and beyond. From leveraging AI and strengthening sponsorship value to building a powerful media brand, this one-hour Zoom session delivered actionable insights to help you stay ahead in an increasingly competitive marketplace.

Hosted by Erica Sietsma of Autofluencer, the first PRI Education webinar also included insights from Sara Oettinger from AMSOIL, Brian McRae of Gradient Racing, Alex Striler of SponsorshipTactics.com, Brandon Scapelli of the Drift Cave and BMS Agency, and PRI Managing Director Doug Bresnahan.

Watch the full webinar below: