The Fédération Internationale de l’Automobile (FIA)—the international motorsports association based in Paris, France—has appointed US-born Natalie Robyn as its first-ever CEO. 

“I am delighted to be appointed the first-ever CEO of the FIA at such an important and exciting time for the Federation,” Robyn said. 

Robyn, an international executive, holds over 15 years of experience in both the automotive and financial sectors. Prior to joining the FIA, Robyn had a variety of senior management positions at Volvo, Nissan, and Mercedes-Benz Group AG, formerly named DaimlerChrysler.

In this new role, she will be responsible for “the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to deliver the leadership’s vision of reform the Federation,” officials from the FIA stated in a release.

Natalie will also help develop new commercial growth plans to increase and diversify the FIA’s revenue streams.

“[Natalie] has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities, which will be an extremely valuable asset to the FIA and our Members, and I welcome her to the team,” said FIA President Mohammed Ben Sulayem.

In addition, the FIA has also announced the creation of a new FIA Presidential Awards program to honor and celebrate its FIA Member Clubs. For more information on the FIA President’s Awards, visit the announcement here.

For more information, visit fia.com.