NHRA Files Lawsuit Against The Coca-Cola Company

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National Hot Rod Association (NHRA) logo


The National Hot Rod Association (NHRA) has filed a lawsuit against The Coca-Cola Company, according to an announcement by NHRA President Glen Cromwell on NHRARacer.com. The company’s Mello Yello brand is the series sponsor of NHRA’s top professional division. 

According to the message, the lawsuit is based on Coca-Cola’s decision to end its sponsorship agreement, scheduled through the end of 2023. 

“Recently, Coca-Cola had a change of heart, and told us they would walk away from their agreement to sponsor our professional series --not at the end of 2023, as promised in their agreement, but now, after being with us since 2002. We’re deeply disappointed that they’ve taken this position,” Cromwell wrote. “...We owe it to everyone who makes the NHRA so excellent – all our employees, teams, tracks, fans, partners, and sponsors – to hold Coca-Cola to its promises.

“Today, in the United States District Court for the Central District of California, we filed a lawsuit against The Coca-Cola Company. We have never filed a lawsuit like this in our history, and we never expected to be forced to take action against such a longstanding partner. We value relationships with our sponsors. We do not take this action lightly. But we are unwavering in our belief that we have no other option to protect our rights and the interests of our racing community, especially the racers whose purse was funded in large part by this agreement,” Cromwell wrote.  

For the complete statement, visit here.

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