The PRI Show, December 10-12 in downtown Indianapolis, is the industry's premier opportunity to connect with the hundreds of journalists attending the event in search of stories, innovations and industry developments that will help shape the future of racing. 

Exhibitors with news to share at the PRI Show––from a new product, groundbreaking technology, partnership, expansion, acquisition or major company milestone––have opportunities to amplify their announcements and reach the racing industry.

Join the Official PRI Show Press Conference Schedule 

Exhibiting companies have the opportunity to host a 30-minute press conference in their booth as part of the official PRI Show Press Conference Schedule. This schedule is shared with attending media, helping journalists discover the biggest news and innovations taking place on the Show floor. 

Participating in the official press conference program can increase an exhibitor's visibility and create valuable opportunities to connect directly with industry media. 

To secure a spot in the Official PRI Show Press Conference Schedule, contact Marissa Guajardo at marissag@sema.org or 909-979-0782. 

Upload a Press Release Online

Looking for even more exposure? Use the PRI Show Exhibitor Press Release Tool to build pre-Show buzz, reach attending media, and increase the chances of being featured in official PRI Show coverage. 

Exhibitors can post PRI Show-related press releases here. 

With this tool, exhibitors can highlight product launches, booth attractions, announcements, celebrity appearances, and more, helping journalists and attendees discover what your company has planned before and during the Show. 

For questions about the Exhibitor Press Release Tool or other PRI Show public relations resources, contact Juan Torres at juant@performanceracing.com.