With hundreds of media members expected at the 2026 PRI Show, exhibitors have a major opportunity to put their latest products, announcements and company news in front of the journalists covering the racing industry. PRI offers several tools to help exhibitors make those stories stand out before and during the Show.

If you're making an announcement at the PRI Show, whether it's a new product, groundbreaking technology, partnership, expansion, acquisition or major company milestone, don't just share it––broadcast it.

Join the Official PRI Show Press Conference Schedule 

Exhibiting companies have the opportunity to host a 30-minute press conference in their booth as part of the official PRI Show Press Conference Schedule. This schedule is shared with attending media, helping journalists discover the biggest news and innovations taking place on the Show floor. 

Participating in the official press conference program can increase your visibility and create valuable opportunities to connect directly with industry media. 

To secure a spot in the Official PRI Show Press Conference Schedule, contact Marissa Guajardo at marissag@sema.org or 909-979-0782. 

Upload a Press Release 

Looking for even more exposure? Use the PRI Show Exhibitor Press Release Tool to build pre-Show buzz, reach attending media, and increase your chances of being featured in official PRI Show coverage. 

Post your Show-related press releases here. 

With this tool, exhibitors can highlight product launches, booth attractions, announcements, celebrity appearances, and more, helping journalists and attendees discover what your company has planned before and during the Show. 

For questions about the Exhibitor Press Release Tool or other PRI Show public relations resources, contact Juan Torres at juant@performanceracing.com.