WELD Racing Acquires Forgestar Performance

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WELD Racing has acquired Forgestar Performance Wheels in a move designed to strategically position both brands for a stronger future in the custom, tuner and boutique aftermarket wheel industry.

This addition to the WELD Racing portfolio is expected to enhance Forgestar’s place as a leader in producing custom flow formed wheels, according to company officials.

“We are pleased to add Forgestar Performance Wheels to the WELD Racing family,” said Norm Young, President and CEO of WELD Racing. “Both WELD and Forgestar have a great reputation among enthusiasts and racers on the street and on the track. The two brands will complement each other in numerous ways such as design, engineering and manufacturing.”

Forgestar Performance Wheels will retain its Anaheim, California, location and continue with their custom flow forming technology that bridges the gap between forged and cast wheels. Forgestar Performance Wheels provide customers with a range of styles, custom offsets and widths.

“With their increased engineering and production resources, WELD Racing is the ideal partner to continue Forgestar’s growth,” said Vincent Wong, Vice President of Lifestyle Business Unit. “With the added support, we will be able to push the boundaries of wheel manufacturing and continue to reinvent this exciting product segment.”

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