Chris Bovis, an expert in the performance, racing, and automotive aftermarket industries, has joined Hart Marx Advisors. Bovis will apply his 20 years of client development, acquisitions and integration, and marketing expertise to his new role as a partner at the firm.

As a partner within the firm, Bovis will be involved with business development, client relationship cultivation, deal-making, and negotiating, as well as the oversight and implementation of marketing initiatives.

“I’ve known Chris for several years,” Hart Marx Advisors Senior Partner Tom Marx said. “His experience in taking WELD Racing from a single brand to an integrated, diversified, multi-brand company, adds performance experience and unique integration capabilities to our current company skillset.”

Bovis previously served as vice president of marketing and business development at WELD Racing. As WELD transitioned into new ownership, Bovis played an instrumental role in the acquisitions of wheel brands CCW, HiPer Technology, and Forgestar from 2015 to 2017.

Bovis started his career with Yokohama Tire Corporation before entering the motorsports industry as a live-event promoter. He also served as the vice president of sales and marketing for HiPer Technology, a carbon fiber wheel, and safety manufacturer.

Bovis graduated from Butler University with a bachelor’s degree in marketing and shares a passion for motorsports, starting out as a young volunteer worker and later becoming a road racing driver and team owner.

“Chris’ deep understanding of the motorsport and performance culture, as well as expertise with mergers and acquisitions in the performance and automotive setting make him a standout fit for our team,” Managing Partner Devin Hart said. “We are excited by this latest expansion of the firm and the opportunities that it brings.”

For more information, visit hartmarxadvisors.com.