Bell Racing USA has announced the appointment of Jacob Brown to the position Director of Motorsports.

“Jacob has served Bell Racing in various racing and promotional positions with responsibilities that have prepared him for a leadership role in managing Bell Racing’s motorsports program while assuring our professional athletes and brand ambassadors receive outstanding product and customer service support,” Bell Racing President and COO Kyle Kietzmann said.

As Director of Motorsports, Brown will be responsible for managing Bell Racing’s amateur and professional racing, sponsorship and contingency programs, represent the Bell brand at professional events and oversee Bell’s trackside personnel, and support programs. Brown will assume the duties from previous Director of Motorsports Chris Wheeler, who will continue to serve Bell Racing in a consulting role focused on new sales, product, and brand initiatives.

“I have a deep passion for this brand and the athletes that we work with and look forward to continuing to grow Bell’s motorsports and athlete support programs. We have several exciting projects in development, and I am confident that we will continue to lead the industry in athlete support and protection,” Brown said.

Brown has degrees in Marketing and Business Administration from Olivet Nazarene University and has competed in various forms of racing for 17 years.

For more information, visit bellracing.com.