Race Winning Brands Acquired By MiddleGround Capital

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Race Winning Brands has been acquired by MiddleGround Capital, an operationally-focused private equity firm.

Race Winning Brands consists of a 12-brand portfolio of high-performance aftermarket product categories, including JE Pistons, Wiseco Performance Products, K1 Technologies, Diamond Pistons, Trend Performance, Rekluse Motor Sports, MGP Connecting Rods, ProX Racing Parts, Dart Machinery, CV4, Manley Performance, and Victory 1 Performance.

“We are thrilled to be partnering with MiddleGround,” Race Winning Brands CEO Bob Bruegging said. “We believe their operationally-focused approach paired with their culture of continuous improvement and longstanding experience in the automotive and powersports aftermarkets will align perfectly with RWB’s objectives and growth strategy—with the ultimate goal of providing innovative products to best serve our automotive and powersports enthusiast customers.” 

MiddleGround Capital founding partners John Stewart and Scot Duncan have experience with enthusiast-based products in the automotive aftermarket, having both worked with Holley Performance Products in 2012.

For more information, visit racewinningbrands.com.

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