Martin & Company Advertising, a full-service marketing and PR firm specializing in the automotive aftermarket, announced the addition of a new accounting and traffic manager, Colby Abernathy.

Hired in March of this year to provide accounting support services, Abernathy was promoted recently as the agency’s full-time accounting and traffic manager. In the new position, he will provide full fiduciary oversight over the agency’s operations, direct and track progress on all agency work projects while providing some human resource duties.

Abernathy is now responsible for all account receivables and payables, statements, tax payments, budgets, invoices, monthly and quarterly close processes and reporting, reconciliations, forecasting and budgets, and analysis to ensure efficient staff utilization and company time.

As traffic manager, Abernathy will ensure that all workflow occurs on time and within budget. Working with both the agency’s full-time in-house employees and multiple independent contractors, Abernathy will ensure that all state and Federal laws are strictly adhered to and advise the agency on the execution of benefits and pay scale.

“Colby has been an incredible asset for our agency when he came on board earlier this year on a trial basis. In a few short months, he has proven to have the relationship skills and accounting expertise to take the rein full time of both accounting and traffic management functions,” Martin & Company President Zan Martin said. “We knew he would fit in seamlessly with our team when he spoke about his first experience restoring an early model Chevrolet Tahoe with his Stepdad and had photos of the restoration.”

For more information, visit martincoadvertising.com.