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NASCAR Honors ExxonMobil With Marketing Achievement Award
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ExxonMobil’s Mobil 1 brand, the Official Motor Oil of NASCAR and an official partner of NASCAR for more than 15 years, was honored today with the 2018 NASCAR Marketing Achievement Award during the NASCAR NMPA Myers Brothers Luncheon held at the Wynn Las Vegas.
This year, the global brand continued its promotion of Mobil 1 Annual Protection motor oil, utilizing NASCAR as a catalyst to the national campaign. The Mobil 1 brand renewed its popular series of advertising creative featuring Monster Energy NASCAR Cup Series driver Kevin Harvick by breaking two new television spots in 2018.
The company also hosted the Mobil 1 Annual Protection 20K Road Trip, which began in Philadelphia and ended at the famed Indianapolis Motor Speedway, to test the Mobil 1 Annual Protection motor oil, formulated to protect engines for 20,000 miles.
ExxonMobil also activated its Mobil 1-brand team sponsorship with all four Stewart-Haas Racing drivers. Its synthetic motor oil is also used by more than 50 percent of the teams competing across the three-national series.
Additionally, the Mobil 1 brand became one of the cornerstone partners in the NASCAR Ultimate Performers program, bestowing the “Mobil 1 Performance Award” to the Monster Energy team that gains the most position during the race via green flag passes and on Pit Road. The program resulted in more than 3 million social impressions via NASCAR and winning team social accounts.
This is the first time the Mobil 1 brand has been awarded NASCAR Marketing Achievement Award. Other previous winners include Comcast, Coca-Cola, Fox and NBC, Mars, Incorporated, and Toyota.
In related news, NASCAR presented several season-ending awards on Wednesday afternoon at the Encore Theater in Las Vegas, during the annual NASCAR NMPA Myers Brothers Awards.
Some honors were handed out during the Champion’s Week mainstay, highlighted by the Champion Crew Chief Award, which was bestowed to Todd Gordon, crew chief for the championship-winning No. 22 Ford with driver Joey Logano.
The complete list of award winners from the NASCAR NMPA Myers Brothers Awards Luncheon include:
• NMPA Myers Brothers Award: Jim France
• Buddy Shuman Award: Grant Lynch
• NASCAR Marketing Achievement Award: Mobil 1
• American Ethanol Green Flag Restart Award: Kevin Harvick
• Busch Pole Award: Kurt Busch
• Goodyear Tire and Rubber Company Award: Joey Logano
• MAHLE Clevite Engine Builder of the Year Award: Doug Yates
• Mechanix Wear Most Valuable Pit Crew Award: Joe Gibbs Racing No. 18 team
• Mobil 1 Driver of the Year Award: Ricky Stenhouse Jr.
• MOOG Go the Extra Mile Crew Chief of the Year Award: Adam Stevens, crew chief No. 18 Joe Gibbs Racing team
• Sunoco Diamond Performance Award: Joey Logano
• Champion Sponsor Award: Shell-Pennzoil
• Sunoco Rookie of the Year Award: William Byron
• Champion Crew Chief Award: Todd Gordon
For more information, visit nascar.com.
This year, the global brand continued its promotion of Mobil 1 Annual Protection motor oil, utilizing NASCAR as a catalyst to the national campaign. The Mobil 1 brand renewed its popular series of advertising creative featuring Monster Energy NASCAR Cup Series driver Kevin Harvick by breaking two new television spots in 2018.
The company also hosted the Mobil 1 Annual Protection 20K Road Trip, which began in Philadelphia and ended at the famed Indianapolis Motor Speedway, to test the Mobil 1 Annual Protection motor oil, formulated to protect engines for 20,000 miles.
ExxonMobil also activated its Mobil 1-brand team sponsorship with all four Stewart-Haas Racing drivers. Its synthetic motor oil is also used by more than 50 percent of the teams competing across the three-national series.
Additionally, the Mobil 1 brand became one of the cornerstone partners in the NASCAR Ultimate Performers program, bestowing the “Mobil 1 Performance Award” to the Monster Energy team that gains the most position during the race via green flag passes and on Pit Road. The program resulted in more than 3 million social impressions via NASCAR and winning team social accounts.
This is the first time the Mobil 1 brand has been awarded NASCAR Marketing Achievement Award. Other previous winners include Comcast, Coca-Cola, Fox and NBC, Mars, Incorporated, and Toyota.
In related news, NASCAR presented several season-ending awards on Wednesday afternoon at the Encore Theater in Las Vegas, during the annual NASCAR NMPA Myers Brothers Awards.
Some honors were handed out during the Champion’s Week mainstay, highlighted by the Champion Crew Chief Award, which was bestowed to Todd Gordon, crew chief for the championship-winning No. 22 Ford with driver Joey Logano.
The complete list of award winners from the NASCAR NMPA Myers Brothers Awards Luncheon include:
• NMPA Myers Brothers Award: Jim France
• Buddy Shuman Award: Grant Lynch
• NASCAR Marketing Achievement Award: Mobil 1
• American Ethanol Green Flag Restart Award: Kevin Harvick
• Busch Pole Award: Kurt Busch
• Goodyear Tire and Rubber Company Award: Joey Logano
• MAHLE Clevite Engine Builder of the Year Award: Doug Yates
• Mechanix Wear Most Valuable Pit Crew Award: Joe Gibbs Racing No. 18 team
• Mobil 1 Driver of the Year Award: Ricky Stenhouse Jr.
• MOOG Go the Extra Mile Crew Chief of the Year Award: Adam Stevens, crew chief No. 18 Joe Gibbs Racing team
• Sunoco Diamond Performance Award: Joey Logano
• Champion Sponsor Award: Shell-Pennzoil
• Sunoco Rookie of the Year Award: William Byron
• Champion Crew Chief Award: Todd Gordon
For more information, visit nascar.com.
