NASCAR has hired Craig Stimmel to lead all sales efforts for the sanctioning body as senior vice president and chief commercial officer.

In this role, Stimmel will oversee all sales aspects for NASCAR, including premier partner and official partner categories, race entitlements, track partnerships and media sales across owned channels such as Motor Racing Network (MRN) and NASCAR Digital Media. He will also work closely with NASCAR's media partners, teams and non-NASCAR tracks to cultivate commercial opportunities across the entire NASCAR ecosystem.

Stimmel previously led global sales and partnerships for the WWE, and held a similar role at Snapchat. Most recently, Stimmel was senior vice president of commercial for the Las Vegas Grand Prix.

Stimmel will be based in NASCAR's New York office and will manage employees across more than 20 office and race track locations. He will report to EVP, Chief Media and Revenue Officer Brian Herbst.

For more information, visit nascar.com.