PRI President Michael Good (left) and SCCA President and CEO Mike Cobb. 

The Sports Car Club of America (SCCA) and PRI have announced a new partnership at the PRI Show aimed at driving the growth of United States motorsports. This collaboration will provide both PRI and SCCA members with benefits from each organization, fostering greater opportunities within the motorsports community.

Through this partnership, SCCA members who join PRI as an individual member will receive an exclusive membership rate, with a portion of their PRI annual membership supporting the SCCA Scholarship Fund. Additionally, SCCA members will enjoy a 20% savings on business memberships to PRI. With their PRI membership, SCCA members will gain access to a variety of exclusive offers from PRI's membership partners.

This partnership also aligns SCCA with the SEMA-PRI Regulatory and Legislative Advocacy efforts, as well as offering PRI presence at one or more of SCCA's National Championship events. SCCA, meanwhile, will exhibit at the 2025 PRI Show.

This announcement comes just one day after SCCA President and CEO Mike Cobb and IMSA President John Doonan took part in a PRI-hosted session entitled "Attracting and Training the Next Generation of Motorsports Leaders" in the T.O.P.S. HQ (Tracks, Operators, Promotors and Sanctioning Bodies Headquarters) during the 2024 PRI Show in Indianapolis, Indiana.

"The partnership between PRI and SCCA is a natural one, especially considering that both organizations have the same goal of accelerating grassroots motorsports in the United States," said Cobb. "Thanks to this partnership, SCCA members will have access to PRI's resources, which include not only discount programs and access to a broad array of potential supplier partners but also to the latest industry news that is relevant to the hobby they hold so dear."

As part of this partnership, SCCA and PRI members will see relevant content from the other organization appear on their websites and in their e-newsletters. PRI members will also have the opportunity to join and participate in thousands of SCCA events each year.

"This partnership with the SCCA marks a significant step forward in uniting and strengthening the motorsports community," said PRI President Michael Good. "By combining the strengths of PRI and SCCA, we're creating new opportunities for enthusiasts, professionals, and businesses to grow and thrive in the U.S. motorsports landscape. Together, we're fueling the future of racing."