In a groundbreaking partnership for open-wheel sim racing, PRI has been announced as the title sponsor for the 2025 running of the Hoosier 500. In addition to its role as title sponsor, PRI's digital channels will become the streaming home of next year's race, to be held on December 21, 2025. 

The PRI Hoosier 500 is a sim race contested at the virtual Indianapolis Motor Speedway on the iRacing platform, the world's premiere motorsport racing simulation. By providing the most authentic "500" experience, it strives to be the crown jewel special event for open-wheel racers on the iRacing platform. 

"Today's announcement formally finalizes a monumental partnership for the Hoosier 500 and open-wheel sim racing," said Tanner Watkins, president and co-owner of the Hoosier 500. "We are incredibly excited to partner with a pillar in the motorsports world, PRI. Through strategic growth opportunities, this union is designed to elevate the Hoosier 500 as a special event in the sim racing community. A special thanks goes out to our friends at PRI for seeing the potential in our event and its impact on sim racing, the state of Indiana, and our community in Indianapolis." 

"Tanner and I set a goal to make this event bigger and better. The best way we knew to do that was to surround ourselves with people in the Indianapolis community who have the same passion for the Indianapolis 500 and motorsports as Tanner and I possess," said Ryan Schuld, co-owner and chief development officer of the Hoosier 500. 

"This does that. PRI calls home just a block from the Indianapolis Motor Speedway and this partnership will take this event to new heights in 2025 and beyond. We could not be more excited to welcome PRI to the event." 

Since its inception in 1986, PRI has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies and more. Through the world's premier auto racing trade show in Indianapolis, Indiana, and a dedicated membership program, PRI provides the motorsports industry with ongoing legislative advocacy, market research and access to the latest trends and technology. 

As the official broadcast partner of the 2025 Hoosier 500, PRI will stream next year's race live on the organization's Facebook and YouTube channels, in addition to lead-in coverage for qualifications weekend. The race is scheduled to be held on Sunday, December 21, 2025. 

Those interested in partnership opportunities with the 2025 PRI Hoosier 500 can contact Ryan Schuld at ryan@thehoosier500.com. All funds generated via partnerships for the PRI Hoosier 500 are utilized to cover event expenses and racer payouts. 

Sim racers interested in learning more about competing in next year's event can subscribe to our competitor communications list by clicking here. Further information about the 2025 event schedule will be announced Monday, January 6, with additional competition rules and regulations to be released closer to the race registration period opening next year.