Jason Enders from RE Suspension and Greg Fornelli from SRI/Stock Car Steel & Aluminum tell why the PRI Trade Show is a must-attend event, a thought echoed by 82% of exhibitors. The PRI Show, set for December 9-11, in Indianapolis, Indiana, provides racing manufacturers and service providers with direct access to the worldwide racing marketplace. PRI showcases all forms of auto racing, all under one roof—stock car, drag, sports car, prototype, sprint car, midget, modified, formula, dirt late model, sport compact, karting, vintage, and more.

Buyers and attendees come from all 50 states and nearly 70 countries. These include volume buyers of racing products, technology, shop equipment, and services. More than half are retailers of racing products or race engine businesses, while others include professional race teams, motorsports warehouse distributors, high-performance install shops, and race car builders. Almost 85% of attendees make buying decisions or recommendations.

PRI exhibitors get face-to-face with buyers for hands-on sales presentations of new race products. Show highlights include Machinery Row, indoor trailer exhibits, and the Featured Products Showcase, all of which provide unparalleled selling tools exclusive to PRI. 

To secure a booth, visit here. For more information, visit performanceracing.com/tradeshow.