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Team E3 Spark Plugs Secures 2021 Hot Rodders Of Tomorrow National Championship

Following three days of competition at the 2021 PRI Trade Show in Indianapolis, the Hot Rodders of Tomorrow (HROT) has announced its 2021 National…

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Turn 3 Media, Riivet Announce “SPEED SPORT 1” Network 

SPEED SPORT, the motorsports media company, and Riivet, the provider of motorsports live streaming and video production, have established SPEED…

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Auto Club Dragway In Fontana, California

Auto Club Dragway In Fontana, California Announces Closure

Auto Club Dragway, the 1/4-mile drag strip in Fontana, California, has permanently closed. The below announcement was made by officials from Auto…

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MAHLE Motorsport Expands Staffing For Sales, Engineering Departments 

MAHLE Motorsport Expands Staffing For Sales, Engineering Departments 

MAHLE Motorsport has announced the addition of three new employees to the company’s staff headquarters in Fletcher, North Carolina. The three…

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Xtreme Outlaw Series logo

Xtreme Outlaw Series Created For Midgets, Non-Wing Sprint Cars 

World Racing Group (WRG) CEO Brian Carter has announced the addition of the Xtreme Outlaw Midget Series and Xtreme Outlaw Sprint Car Series. The…

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’22 Indy 500 Ticket Celebrates Castroneves Fourth Win, Revealed At PRI 2021

’22 Indy 500 Ticket Celebrates Castroneves Fourth Win, Revealed At PRI 2021

The Indianapolis Motor Speedway (IMS) has unveiled its 2022 Indianapolis 500 presented by Gainbridge ticket design with a presentation during the…

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The PRI Trade Show has teamed up with the Indiana Pacers to provide discounted entry to upcoming basketball games.

Discounted Indiana Pacers Game Tickets For PRI Attendees

The PRI Trade Show has teamed up with the Indiana Pacers to provide discounted entry to upcoming basketball games. To purchase tickets, visit…

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Wilwood logo

Wilwood Engineering Adds Geoff Buxton

After more than two decades of work with IndyCar, World of Outlaws, and USAC race teams, Geoff Buxton has joined Wilwood Engineering’s team of field…

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Motorsports Industry Gathers to Advocate for Future of Racing

Motorsports Industry Gathers to Advocate for Future of Racing

Racers, race fans, enthusiasts, and businesses that have joined the newly created PRI Membership will gather for the first time at the 2021 PRI…

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Safety-Kleen logo

PRI 2021: Safety-Kleen To Support Short Track Racing With The Garage Shop, Racing America

Safety-Kleen—the provider of waste management, used oil recycling and re-refining, and more—will host The Garage Shop and Racing America, powered by…

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RaceQuip Super Store Debuts In Mooresville, NC

RaceQuip Super Store Debuts In Mooresville, NC

RaceQuip and Carolina Racing Supply (CRS) have announced a partnership to bring the all-new RaceQuip Super Store to Mooresville, North Carolina. As…

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NMCA Introduces Drag & Drive Shootout 

NMCA Introduces Drag & Drive Shootout 

The NMCA Muscle Car Nationals has introduced Drag & Drive Shootout to bring select long-haul street car participants to three events in 2022…

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PerTronix logo

PerTronix Performance Brands Names New Investment Partner

PerTronix Performance Brands—the provider of aftermarket automotive products including ignition, exhaust and fuel systems—has announced a new…

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Richard Petty Motorsports (RPM) No. 43

Richard Petty Motorsports Sells Majority Interest 

Photo of the Richard Petty Motorsports No. 43 driven by Erik Jones courtesy of RPM Richard Petty Motorsports (RPM)—owned by NASCAR Hall of Famer…

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JRi Shocks Acquired By Arnott

JRi Shocks Acquired By Arnott

Arnott, the provider of air suspension products for passenger vehicles, has announced the acquisition of JRi Shocks based in Mooresville, North…

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Larson, Sweet, And Copeland Named As Promoters For Silver Dollar Speedway

Silver Dollar Speedway Names New Promoters

2021 NASCAR Cup Series Champion Kyle Larson and three-time World of Outlaw NOS Energy Drink Sprint Car Champion Brad Sweet have teamed up to become…

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Torqued Distribution logo

Torqued Distribution Announces Dealer Of The Year, PRI Exclusives 

Torqued Distribution—the creator of the Warehouse as a Service (WaaS) technology for racing and performance aftermarket businesses—has announced the…

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LSI Adds 24,000 Sq. Ft. Shipping, Distribution Hub

Lubrication Specialties Inc. (LSI), the manufacturer of Hot Shot’s Secret brand of performance additives and oils and custom lubricant solutions,…

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Matt D’Andria, Co-Host Of Adam Carolla’s CarCast, Confirmed For PRI 2021

Matt D’Andria, Co-Host Of Adam Carolla’s CarCast, Confirmed For PRI 2021

Matt D’Andria, the accomplished host and automotive enthusiast, has been confirmed for PRI Trade Show, taking place Dec. 9–11, at the Indiana…

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Collection Of EVs Highlighted In New PRI Show Feature

Production Tesla Model S Plaids routinely run 9-second ETs at drag strips. Electric-powered cars routinely compete at drifting events. Electric SUVs…

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first look at Gen3 Formula E race car

FIA, Formula E Introduce ‘Gen3’ Race Car

Formula E and the Fédération Internationale de l'Automobile (FIA) have shared a first look at the third-generation all-electric racing car that will…

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PRI Education: Over A Dozen Sessions For Motorsports Businesses

PRI Education: Over A Dozen Sessions For Motorsports Businesses

The 2021 PRI Trade Show, Dec. 9–11, 2021, will offer several information-packed seminars dedicated to improving racing business operations during…

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Cordova Intl Raceway logo

Agreement Reached To Sell Cordova Dragstrip 

An agreement has been reached between the International Race Group (IRG) and Dan and Shelly Crownhart’s 1320 Promotions to acquire the historic…

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SCCA logo

SCCA Refocuses Road Racing Program 

  The Sports Car Club of America has announced an expanded operating agreement with Parella Motorsports Holdings (PMH) for SCCA Pro Racing, and the…

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Holley logo

Holley Announces Plans To Establish Mooresville, NC Manufacturing Facility

Holley Performance Products, the automotive performance company based in Bowling Green, Kentucky, has announced plans to establish a 111,000 square…

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Industry News

FIA World Rally Championship Debuts All-New Hybrid Rally1 Cars 

Image of the Ford Puma Rally1 courtesy of WRC The FIA World Rally Championship (WRC) has debuted the new hybrid Rally1 race cars.  In the presence…

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Photo of Maurizio Reggiani courtesy of Lamborghini 

Lamborghini Appoints Maurizio Reggiani As Vice President Of Motorsports

Photo of Maurizio Reggiani courtesy of Lamborghini    Lamborghini has announced Maurizio Reggiani as vice president of Motorsports.  Reggiani will…

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Superstar Racing Experience (SRX)

SRX Announces Don Hawk As CEO

Longtime Speedway Motorsports executive Don Hawk has been announced as the new CEO for the Superstar Racing Experience (SRX), the racing series…

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U.S. Representative Bob Latta Visits Callies Performance Products 

U.S. Representative Bob Latta Visits Callies Performance Products 

Callies Performance Products, a PRI Membership Founding Member, hosted U.S. Representative Bob Latta (R-OH) to tour the company’s Fostoria, Ohio…

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Bonneville Salt Flats

SEMA, PRI Support Public-Private Effort To Save The Bonneville Salt Flats

The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) welcome the installation of a new water well and weather and…

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