Industry News
Hypercraft Appoints New President
Hypercraft, an electric powertrain manufacturing and engineering company with operations in California and Utah, has appointed former Maersk…
Read MoreiRacing, IndyCar Sign Multiyear License Agreement
iRacing and IndyCar have reached a multiyear licensing agreement reuniting the two brands. The deal also includes the Indianapolis Motor Speedway…
Read moreSpeedway Motors Launches Loyalty Program
Speedway Motors, the Lincoln, Nebraska-based manufacturer, retailer and distributor of automotive and racing products, has launched a new loyalty…
Read moreMotion Names New SVP of Strategy and Markets
Motion Industries, a distributor of maintenance, repair and operation replacement parts, and a provider of industrial technology solutions, has…
Read moreEvernham, Kauffman Reviving IROC Brand
IROC Holdings, a Mooresville, North Carolina-based joint venture established by NASCAR Hall-of-Famer Ray Evernham and former NASCAR Cup Series team…
Read morezMax CARS Tour Adds West Coast Schedule for 2024
The zMax CARS Tour will expand to the West Coast in 2024 in the form of the zMax CARS Tour Pro Late Model Series West. The nine-race season will…
Read moreUSAC Announces 2024 Rules Updates
The United States Auto Club (USAC) has announced multiple rules updates and enforcements to be implemented during the 2024 USAC Silver Crown…
Read moreNASCAR, DraftKings Reach Agreement to Expand Partnership
DraftKings and NASCAR have agreed to terms on a written designation agreement, allowing the gaming company to operate in North Carolina, pending…
Read moreUSAC Opens 2024 Licensing for Circle Track Competitors
The United States Auto Club (USAC) has opened licensing to all circle track competitors for 2024. Participants in series sanctioned by the Speedway…
Read morePit+Paddock to Sponsor Yoshihara, Wittmer in IMSA Michelin Pilot Challenge
Pit+Paddock, the Pennsylvania-based marketing agency, will sponsor a new IMSA Michelin Pilot Challenge effort campaigned by Montreal Motorsports…
Read moreRadford Racing School Hires Mark Valentino as Director of Business Development
Chandler, Arizona-based Radford Racing School, the premier driving and racing school and official school of the Dodge SRT, has announced industry…
Read moreQA1 Acquires Speedtech Performance USA
QA1 has acquired substantially all of the assets of Speedtech Performance USA, a Utah-based provider of chassis and suspension solutions for the pro…
Read moreLegendary NHRA Team Owner Roland Leong, 79
Image courtesy of the NHRA. Legendary NHRA Team Owner Roland Leong, known for his Top Fuel and Funny Cars emblazoned with the name "The Hawaiian"…
Read moreKreider Family Purchases Robison Racing Products
The Kreider family, a New Jersey-based family with ties to the racing industry and current USAC Silver Crown racer Mike Haggenbottom, has purchased…
Read moreNASCAR Cup Series Champion Cale Yarborough, 84
Image Courtesy of NASCAR Cale Yarborough, a three-time NASCAR Cup Series champion, has passed away at the age of 84. Yarborough, a four-time…
Read more2003 Indianapolis 500 Winner Gil de Ferran, 56
Image Courtesy of the Indianapolis Motor Speedway Gil de Ferran, winner of the 2003 Indianapolis 500 and two IndyCar Series championships, passed…
Read moreXtreme Outlaw Midgets, POWRi National Midgets Partner for 2024 Challenge Series
The Xtreme Outlaw Midget Series and POWRi National Midget League have renewed their partnership for the 2024 season with 10 co-sanctioned races in…
Read morePRI, SEMA Bolster Editorial Team, Add A.J. Hecht and Jack Haworth
A.J. Hecht (left) and Jack Haworth. PRI and SEMA Editorial Director Jason Mulroney has bolstered the editorial departments by adding A.J. Hecht…
Read moreMaine Delays Vote on Proposed Clean Car Rule
Due to storm recovery efforts, Maine’s Department of Environmental Protection (DEP) delayed until 2024 a vote on a PRI-opposed proposal requiring…
Read moreThe Dale Jr. Foundation Raises $1.3M in 2023
The Dale Jr. Foundation, the charitable organization founded by former NASCAR Cup Series driver Dale Earnhardt Jr., raised $1.3 million in 2023, the…
Read moreApplications Open for PMH Powering Diversity Scholarship
Parella Motorsports Holdings (PMH) has opened applications for the 2024 PMH Powering Diversity Scholarship. The scholarship aims to create a more…
Read more2024 Extreme E Schedule Includes First-Ever US Event
Extreme E has revealed the schedule for its 2024 season, which includes its first-ever event in the United States. The all-electric off-road series…
Read moreWomen in Automotive: Accelerate Your Career at SBN Women's Leadership Forum
The SEMA Businesswomen's Network (SBN) is accepting registrations for its Women’s Leadership Forum (WLF), taking place March 5-7, 2024, in Austin,…
Read moreDrag Racing Legend Don Schumacher, 79
Image Courtesy of DSR Performance Don Schumacher, NHRA team owner and Funny Car pioneer, passed away on December 20 at the age of 79. Schumacher…
Read moreHPD Completes Change to Honda Racing Corporation USA
Honda Performance Development (HPD), Honda's United States-based motorsports arm, has officially changed its name to Honda Racing Corporation U.S.A…
Read moreStay Connected
Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.