Speedway Motors

Location: Lincoln, Nebraska

WHERE RACING DREAMS COME TRUE

"You can't sell anything from an empty wagon."

Perhaps no truer words were spoken by Speedway Motors founder "Speedy" Bill Smith, who started America's Oldest Speed Shop with his wife Joyce in 1952. Eventually, their four sons joined the family business, and 71 years later, three of them continue to grow the company and carry on Bill and Joyce's legacy. PRI sat down with Carson Smith—who now holds the reins alongside his brothers (and Speedway Motors co-owners) Craig and Clay Smith—during the most recent PRI Road Tour.

"My dad's philosophy was always, "You can't sell anything from an empty wagon. That right there is a full wagon," he said, pointing to the 40,000-sq. ft. still-growing facility in Lincoln, Nebraska. "We sell great products at economical prices so that people can afford them. The result is that this place here waves a magic wand that makes people's dreams come true."

PRI got a glimpse into how the manufacturer, retailer, and distributor creates its high-quality performance and racing products, plus a look around its Research & Development area.

"Everyone wants to go faster, and everyone wants to solve a problem. Our focus is, how can we engineer solutions?" said Chris Chance, vice president of Speedway Motors.
Speedway Motors also operates distribution centers across the nation. For more information, visit SpeedwayMotors.com.