A look at some of the country’s in-demand motorsports products and services by region and racing segment.

Motorsports retailers and service providers are tracking the latest parts and trends to give their customers a competitive edge. For the latest on which products and services are moving the retail needle, we present the following sales snapshots from shops across the US.

Bryant Racing Equipment
Navarre, Florida

Thanks to high demand by owners of high-performance vehicles, fast-moving products for Bryant Racing Equipment, situated in the Florida panhandle, include Allstar Performance’s rivets and body bolt kits and AN fittings from brands like Brown & Miller Racing Solutions (BMRS) and XRP.

“Companies like Bassett Wheel, Bert Transmission, Wehrs Machine, and Schoenfeld Headers also offer excellent quality products that we can sell in a competitive market,” said owner Randy Bryant. The shop also carries DirtCarLift and VP Racing Fuels, and builds and crimps BMRS plumbing lines in-house.

In addition, Bryant Racing was busy supplying racers with safety items such as fire suits from RaceQuip and harnesses from Simpson Racing due to their price and quality, according to Bryant.

“We service pro and novice racers, from pavement and dirt Super Late Models to big block Mud Truck racers and everything in between,” Bryant said.

Dan’s Service Center
Three Lakes, Wisconsin

Dan’s Service Center is a diesel repair/fabrication shop, primarily handling turbochargers, injectors, head gaskets, transmissions, and related components. The majority of the business is diesel and automotive repair; however, performance work is an area the business wants to grow and is passionate about. Its specialty is diesel performance, and owner Dan Zelten is particularly proud of a Duramax-powered race truck the company has built to showcase and advertise the business.

In addition to diesel repair, regular maintenance work, and transmission swaps, the shop also installs engines in custom hot rods. The company uses S&S Diesel Motorsports parts for fuel systems because, as Zelten stated, “they are some of the best fuel products out there.” Other fast movers include products from Stainless Diesel and Midwest Turbos.

The main driver behind the customer’s thirst for these parts and services is the business’s known reputation for being honest, open, and up-front with everyone, and its practice of treating customer vehicles as if they were its own. This is a formula that has proven to be successful, as Sarah Zelten said. “We do not advertise. All our business is by word of mouth, which is something we take pride in. Additionally, our race program helps promote what we can do.”

The race program includes a presence at No Prep and ODSS events at Rock Falls Raceway and Great Lakes Dragaway, which attracts both local customers and those from neighboring states as well.

Hathaway Performance
Falcon, Colorado

Hathaway Performance is a brick-and-mortar performance parts store that does about $125,000 per year in sales. In addition to parts sales, it also does shock repair and service, and it is a full-service fabrication shop, building and repairing primarily oval track race cars and hot rods. The shop has a varied customer base, covering dirt and asphalt oval, drag race, and road race cars, with racers making up approximately 85% of its core business. Customers purchase products that provide better performance on-track, parts that produce more horsepower or better handling, parts required by new sanctioning rules, or as Mike Hathaway said, “they are copying what their buddies are winning with.”

For new car builds, off-season repairs, and improvements, Hathaway pointed to products from Allstar Performance, Fragola, Driven Racing Oil, Wix Filters, and Racing Optics as his fast movers. He said his customers like the “quality, price point, and availability” of these parts. Hathaway said he keeps a large selection of the products in stock and has carried these products for a long while with no issues keeping the shelves stocked.

Although Hathaway does some social media advertising, the parts “mostly sell themselves through word of mouth and the brands’ reputation.” Most of his customers are regional and compete on the area’s dirt oval tracks and Colorado National Speedway, participating in sanctioning bodies such as IMCA, NASCAR Weekly Series, NASA, and Colorado Hill Climb Association.