The AAM Group, the distribution group with 48 distribution centers across North America, has released a new tool designed to help aftermarket resellers engage customers and drive sales through their social media channels.

ReadyPosts, as the new program is called, is available to resellers online and features a library of prewritten copy and related content that users can search for with hashtags, descriptions, parts numbers, categories, and by manufacturers. The content includes product photos, videos, lifestyle images, MAP-priced calls-to-action and more.

Interested resellers can access ReadyPosts at accounts.theaamgroup.com. Those without access to AAM’s Insight system may register for a free account at theaamgroup.com/signup.

Headquartered in Piney Flats, Tennessee, The AAM Group manages product purchasing and marketing for manufacturers affiliated with three flagship retail marketing programs: Parts Pro, Performance Corner and Total Truck Centers.