Registration Opens For SEMA Nordic Trip

Fast Freddy rag racing vehicle. Photo courtesy of Lena Peres, Speedgroup.
Photo courtesy of Lena Peres, Speedgroup

SEMA has opened registration for the first SEMA Nordic trip set for August 25–29, 2021, in Stockholm, Sweden. Participants have the opportunity to learn about the potential for their products, plus meet with top trade buyers from Sweden and the surrounding countries of Norway, Finland, and Denmark.

Performance is among the top upgrades sought for vehicles in the region, which regularly hosts the FIA European Drag Racing Championship. Rally racing and drifting are also prominent in the area, and robust sportsman programs allow enthusiasts to use their more modestly upgraded rides in numerous types of competition. High disposable income and a love of American vehicles and products, coupled with a passion for personalization, make the Nordic area an attractive region for motorsports businesses. 

The SEMA Nordic trip is the fifth region for the SEMA Business Development Programs. These overseas, low-cost, and turnkey events bring together SEMA-member manufacturers and buyers from key global markets. The price of the upcoming trip includes hotels, a tabletop display, meals, and networking events. Prices start at $4,500 per company (flights not included).

Federal and state grants may be available to help defray the cost for qualified companies.

Register now as slots are limited. For more information, visit or contact Linda Spencer at

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