The Wheel Group (TWG), a designer, developer and owner of aftermarket wheel, tire, accessory and off-road brands, announced an expanded leadership structure focused on accelerating growth and strengthening its national accounts strategy.

The expanded roles bring together three experienced TWG leaders: Joe Podlovits, vice president of marketing and national accounts; Jill Hepp, director of marketing; and Brian Campbell, director of national accounts. This structure creates tighter alignment between TWG's product and brand strategies, how programs are brought to market and the needs of its largest customers.

"What's exciting about this team is that we aren't looking at National Accounts as simply a sales channel," said Podlovits. "We're looking at the bigger picture. How do we bring the right products, positioning and programs together to help our customers sell more?"

Podlovits brings 16 years with The Wheel Group and experience across multiple roles within the company, providing a broad understanding of TWG's brands, products, customers and operations. In his expanded role, he will lead both marketing and national accounts.

Campbell, director of national accounts, brings extensive automotive aftermarket and enthusiast-market experience along with years of working directly with aftermarket customers. Since joining TWG, Campbell has developed strong customer relationships and helped build and execute programs focused on growth.

Hepp, director of marketing, brings more than a decade of automotive aftermarket marketing experience. Her background includes brand strategy, product launches, dealer programs and integrated marketing. At TWG, she plays a key role connecting product development, sales, brand strategy and customer-facing initiatives.

For more information, visit thewheelgroup.com.