NASCAR has announced it will hold a first-of-its-kind in-season tournament for the NASCAR Cup Series in 2025. The seeding for the bracket-style, head-to-head event across TNT Sports' full five-race schedule will be set by results from the final three races that will air on Prime Video.

"The idea of an in-season tournament has been discussed within the NASCAR industry and as we started to focus on adding promotional elements that drive interest throughout the season, we were excited by the opportunity to leverage the marketing weight of Amazon and TNT Sports to bring this concept to life," said Brian Herbst, NASCAR SVP, Media and Productions. 

All drivers are eligible for the seeding races, which will take place during the final three races of Prime Video's coverage of the NASCAR Cup Series. The top 32 drivers based on the seeding events will become eligible for the in-season tournament competition. Bracket seeding will be established by the best finish in each race over the three races, with the tiebreakers determined by the next-best finish, followed by season points position.

The tournament kicks off with the first event in the TNT Sports portion of the NASCAR Cup Series season. Drivers will compete head-to-head with the higher finishing driver of each race advancing over five rounds. The winner of the tournament will receive a $1 million prize.

For the complete details, visit the NASCAR announcement here or visit nascar.com.