Power Automedia--the media and automotive digital publishing company based in Temecula, California--has announced three new sales and editorial hires. 

Sean Lea has joined as a business development associate. Lea had previously worked at SoundsFast and Dearborn Classics and was also the owner and operator of The FitGarage in Bend, Oregon.

Jennifer Petraitis also joins the company as a business development associate. She comes from Driven Lighting Group. As a SEMA committee member, Petraitis worked on the all-female Ford Bronco build.

Chris Friend, meanwhile, joins Power Automedia's YouTube and video content segment named Power + Performance. Friend is a content creator and social media manager with a background in photography, videography and video editing, and he comes from Group-A Engineering with experience in road racing, off-road and classic Mustangs.

For more information, visit powerautomedia.com.