Lubrication Specialties (LSI), manufacturer of Hot Shot's Secret performance lubrication products, has expanded the company's marketing staff with the recent addition of Justin Brown as marketing project coordinator and Mike Meyer as the company's new bypass filtration product specialist for Frantz Filter. 

Brown, a graduate of Ohio Northern University (ONU), has experience in digital marketing, graphic design, video, research and budgeting, and previously served as the social media manager for the ONU esports program.

As marketing project coordinator, Brown will coordinate all marketing and media initiatives and will assist in creating branded advertising campaigns, evaluating current trends, managing promotional campaigns and presentations, and ensuring all projects proceed timely and on budget. Brown will report to Hot Shot's Secret Brand Manager, Josh Steinmetz.

Meyer will fill the newly created bypass filtration product specialist position. Formerly a technical sales representative with Race Winning Brands, Meyer's primary role is to provide tech support to dealers and end customers as they incorporate a sustainable by-pass filter designed for light- and medium-class trucks to reduce oil maintenance costs and extend the life of engine oil.

Meyer will work with the marketing and research and development departments to develop a vehicle application database and develop support materials including video installation instructions to integrate the company's Frantz filtration systems with the Hot Shot's Secret brand. Meyer is reporting to LSI's Director of Marketing, Bud Prenatt.

For more information, visit hotshotsecret.com.