2022–2023 SEMA Board of Directors Election Results Announced

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Results of the 2022 SEMA Board of Directors election are in, with Rich Butler of R&R Marketing Consultants, Norris Marshall of BluePrint Engines, Kathryn Reinhardt of 4WP/Pro Comp, and Melanie White of Hellwig Products elected to serve on the Board. Reinhardt and White were re-elected, while Butler and Marshall join as new SEMA Board Members, replacing outgoing Board members Chris Douglas of Edelbrock Group and Les Rudd of Bob Cook Sales.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ reps and services.

The SEMA Board of Directors for 2022–2023 will be as follows:

Manufacturer:

  • Norris Marshall – CEO, BluePrint Engines
  • Kathryn Reinhardt – director of retailer marketing, 4WP/Pro Comp
  • Melanie White – president, Hellwig Products


Manufacturer Rep:

  • Rich Butler – CEO, R&R Marketing Consultants


Board Officers:

  • Chairman – James Lawrence, CEO, Power Automedia
  • Chair-elect – Kyle Fickler, director of sales and new business development, Driven Racing Oil
  • Immediate Past-Chair/Secretary – Tim Martin, CEO, Aftermarket Advisors
  • Treasurer – Les Rudd, President – Bob Cook Sales


Board Members:

  • Rich Butler – CEO, R&R Marketing Consultants
  • Lindsay Hubley – managing partner, Lodestone Events LLC
  • Norris Marshall – CEO, BluePrint Engines
  • Larry Montante – vice president, category management, Keystone Automotive Operations
  • Kim Pendergast – CEO, Magnuson Superchargers
  • Brian Reese – president and CEO, The Retrofit Source
  • Kathryn Reinhardt – director of retailer marketing, 4WP/Pro Comp
  • Ted Wentz III, CEO – Quadratec Inc.
  • Steve Whipple – director of private-label sourcing, Jegs High Performance
  • Melanie White – president, Hellwig Products


Outgoing Board Members:

  • Chris Douglas, Edelbrock Group
  • Les Rudd, Bob Cook Sales


The entire 2022–2023 SEMA Board of Directors and outgoing Board members will be honored and recognized during the 2022 SEMA Awards Gala, July 29, in Anaheim, California. All SEMA members and industry professionals are invited to join the celebration by purchasing tickets at sema.org/gala.

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