After announcing its newly revised calendar for the 2015/2016 season, the Asian Le Mans Series is now in a position to present its communications plan. Since taking over the organization of the series, the ACO has redefined the Asian LMS communication strategy, which aims at reaching as many fans as possible not only in Asia, but all over the world.

The main objective was to create an ecosystem that would raise the profile and brand of the Asian Le Mans Series internationally while creating value for all stakeholders:

1. The ACO and the Asian Le Mans Series
2. Partners and Sponsors, at all levels: Series, Teams and Drivers
3. Profile of participating Teams and Drivers
4. Engagement with and for Spectators/ Viewers/ Followers/ Fans

Thus, in addition to the TV broadcast plan, the series will be promoting its brand and activities across several popular digital media platforms.

Over the following months, the Series’ social media reach and activities will be expanded to include Weibo (micro-blogging website and app) and Youku (China based equivalent of YouTube). A regular newsletter is also being developed as a means to update subscribers of the latest news relating to the Series.

In support of these communications activities, the Asian Le Mans Series is proud to announce and share details of the various Official Partnerships that have been forged to-date as we strive towards establishing ourselves as the reference operator and synonym for Endurance Racing for Asia. Efforts to explore and establish other appropriate and relevant partnerships will continue in the coming months.

Official Media Production Agency: EPM
Official Photography Agency: Rewind Media
Official Digital Media Partner: 9tro
Official Digital Media Partner: Revv Motoring
Official Digital Media Partner: Endurance Info

Cyrille Taesch Wahlen, Asian Le Mans Series Operations Manager said, “In addition to our TV broadcast agreements, the social and digital media exposure of the Asian Le Mans series was a must have within the context of our development plan. I am very happy that we secured these strong partnerships that are all complementary, and will bring added value to all our stakeholders and allow the Asian LMS fanbase to follow us very easily and to grow quickly. I would like to take advantage of this opportunity to thank all our communication partners for their support in making the Asian LMS the reference for Endurance Racing for Asia.”