The Goodyear Tire and Rubber Company announced that Mamatha Chamarthi has been named senior vice president and chief digital officer, and Will Roland has been named senior vice president and chief marketing officer, both reporting to CEO and President Mark Stewart, effective August 1.

Chamarthi previously served as chief software business growth officer for Stellantis. In her new role for Goodyear, Chamarthi will oversee all aspects of digital businesses and establish and execute a comprehensive digital strategy, encompassing solutions for products, plants, services and processes.

Roland was previously senior vice president media, consumers, analytics and digital for Stellantis North America. As chief marketing officer, Roland will steer Goodyear's brand and marketing strategies, driving top line actions and brand optimization initiatives outlined in the company's Goodyear Forward plan, using advanced analytics and market insights to inform decision-making, drive innovation and identify opportunities for growth and increased profitability, the company said.

For more information, visit goodyear.com.