APR is now a part of Driven Performance Brands (DPB), a leading designer, manufacturer, and marketer of specialty automotive aftermarket performance products for car and truck enthusiasts.

DPB offers a variety of uniquely designed and stylized products to a wide range of automotive enthusiasts. DPB’s product line touches almost every part of the undercar, from exhaust to transmission, drivetrain, and electronic tuning products, and is now marketed under six brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions, Dinan Engineering and now APR.

“For nearly 65 years, Driven Performance Brands has shared our passion for building enthusiast driven products that touch nearly every aspect of the driving experience,” said Mitch Williams, CEO of APR.

“This transaction is consistent with our long term strategy,” said Brian Appelgate, CEO of Driven Performance Brands. “APR is highly complementary to our Dinan brand, which serves the BMW performance market, and this positions DPB as a leader in the growing European performance vehicle aftermarket in North America, Europe and Asia. Our similar cultures and shared focus on designing innovative premium products makes APR a great addition to DPB’s portfolio.”