Dunlop Tires North America (DTNA) has appointed Matt Futrelle as associate vice president, TBR.

In this role, Futrelle will be responsible for leading the TBR business, overseeing strategic initiatives, driving business growth and supporting DTNA's continued commitment to delivering exceptional products and service to customers across North America.

Matt brings more than 20 years of experience in the automotive aftermarket industry, with a proven track record of leadership, operational excellence and business development, the company said. Throughout his career, he has demonstrated the ability to build high-performing teams, strengthen customer relationships and execute strategies that deliver sustainable results.

"Matt's leadership experience, industry expertise, and commitment to excellence make him an outstanding addition to our leadership team," said Darren Thomas, CEO-President, DTNA. "We are confident that his vision and customer-focused approach will help accelerate our growth in the TBR business and strengthen our position in the marketplace."

"I couldn't be more excited to join the Dunlop Tires North America team. We see significant opportunities to increase our participation in the North American Commercial Truck Tire market, bringing even more value to our commercial tire dealer and fleet partners," stated Futrelle. "I am also happy to be a part of expanding the iconic Dunlop brand across North America. The brand holds a special place for me because I have such great memories growing up racing on Dunlop motocross tires."

For more information, visit dunloptires.com.