From the PRI Washington, D.C., office

Driving Force Action, SEMA and PRI's Super PAC, is leading an independent expenditure campaign in the current presidential election on behalf of the specialty-equipment industry. It's a rare moment for a top industry issue like this to play such a significant role in a high-level, national political campaign. SEMA and PRI have been leading the charge over the past two years, promoting the policy that the government should remain technology-neutral when it comes to the future of vehicle technology. 

The campaign released its latest ad this week with the intent of educating voters about the impact of the Biden-Harris policies. The ad highlights for viewers in four battleground states the human cost of federal electric-vehicle (EV) mandates and the grave threat such policies pose to thousands of small businesses nationwide. The ad is the fifth to be released this year by Driving Force Action and is running in the battleground states of Wisconsin, Pennsylvania, Ohio and Michigan. It features four small-business owners whose businesses will be severely hurt by what is effectively an EV mandate (or, otherwise considered, an internal-combustion engine ban) supported by presidential nominee Vice President Kamala Harris. 

WATCH THE AD BELOW: