The Goodyear Tire & Rubber Company has formed a new Global Racing organization, a strategic initiative that unifies all motorsport operations under a single global structure.

The new structure will unify the company's teams supporting NASCAR, NHRA, WEC's LMGT3 class and BTCC into one cohesive effort, the company said.

Xavier Fraipont will lead the newly formed organization as vice president, global racing, effective October 1. Fraipont will guide the team's strategic direction while aligning its efforts with Goodyear's broader product and brand vision. With nearly three decades of experience across racing and product development, Fraipont brings deep industry knowledge and a proven track record in the Goodyear family of brands. Fraipont will report jointly to Chris Helsel, senior vice president and chief technical officer, and Will Roland, senior vice president and chief marketing officer.

For more information, visit goodyear.com.