The Wheel Group (TWG)––the Ontario, California-based designer, developer and owner of aftermarket wheel, tire, accessory and off-road brands––has added Nick Garza as territory sales manager. Garza will be based out of TWG's Columbus, Ohio, branch and brings 18 years of automotive industry experience with a strong track record in leadership, customer service and business development to the role.

"We're excited to welcome Nick to TWG," said Chance Martin, TWG's director of sales, Northeast. "He brings a tremendous amount of experience, and he understands the business from the ground up. His background in operations, customer service and developing people will be a real asset as we continue building our team and growing our business across the Northeast."

In his new role at TWG, Garza will work directly with dealers and customers throughout his territory to strengthen relationships, develop new business and connect customers with TWG's extensive portfolio of aftermarket wheels, tires, accessories and off-road products.

"After 18 years in the industry, I'm excited to take on a new challenge and bring my experience to The Wheel Group," said Garza. "I have always believed that success comes down to taking care of customers, developing strong teams and building relationships that last. TWG has an impressive portfolio of brands and lots of room to grow, and I am looking forward to working with our dealers, learning their businesses and helping them take advantage of the opportunities ahead."

Prior to joining TWG, Garza held positions at Discount Tire, where he advanced through a series of leadership positions, ultimately serving as an operations manager.

For more information, visit thewheelgroup.com.