PRI is reminding companies planning to exhibit at the 2026 PRI Show, taking place December 10-12, 2026, Indianapolis, to submit their Exhibit Space Rental Applications (ESRAs) by Friday, May 15, to be included in the initial booth selection process.

Submitting an ESRA by May 15 ensures companies will be part of the initial booth selection process, giving exhibitors the opportunity to secure exhibit space among the businesses and brands that drive innovation, technology and commerce throughout the global racing industry.

The PRI Show is the racing industry's premier business event and a global gathering point for the motorsports community. Each year, the Show brings together manufacturers, suppliers, buyers, race teams, engine builders, fabricators, retailers, distributors, track operators, sanctioning bodies, media and industry leaders from across every segment of motorsports. For exhibitors, the event provides a powerful platform to conduct face-to-face business ahead of the racing season.

"The PRI Show is the global marketplace for motorsports, bringing together the people, products and businesses that shape the future of racing," said PRI Managing Director Doug Bresnahan. "For exhibitors, it is a strategic opportunity to launch products, build relationships, strengthen distribution and engage directly with qualified buyers. Submitting an ESRA by May 15 ensures companies are included in the booth selection process and positioned to plan a successful Show."

ESRAs will continue to be accepted after May 15; however, companies that apply by the deadline will be included in the booth selection process. Businesses interested in exhibiting are encouraged to submit their applications as soon as possible.

For more information or to submit an ESRA, visit PRI2026.com/Attend.