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ATTEND PRI 2026
THE BUSINESS OF RACING STARTS HERE
Join 40,000+ motorsports professionals and 1,000+ exhibitors for three days of dynamic engagement, collaboration, and innovation.
ATTENDEE BADGE PRICING SCHEDULE
| Registration Period | Price |
|---|---|
| July 21 - Oct 2, 2026 | $45 |
| Oct. 3 - Dec. 9, 2026 | $55 |
| Dec. 10 - 12, 2026 | $65 |
NEW FOR 2026
NO MEMBERSHIP REQUIRED
Qualified individuals in the motorsports industry can register directly for the show.
The PRI Show remains a trade-only event for qualified motorsports professionals.
Register NowQuestions? Please contact: Nicole Harless 949.373.9230 or tradeshow@performanceracing.com
PLAN YOUR SHOW
At the PRI Show, you'll discover everything you need to maximize your time on the show floor, connect and network with industry leaders, and explore the latest products, technologies, and trends shaping the motorsports marketplace.
Through the PRI Show planning tools, you can browse exhibitors, view events and education sessions, and build a personalized schedule tailored to your interests and business goals. Start planning your PRI Show experience today and make the most of every opportunity to learn, network, and grow.
Be sure to check back regularly, as information is updated throughout the year, and log in to your Show Planner account to save exhibitors, sessions, and events you don't want to miss.
Show Related Questions:
Directory & Floor Plan Help:
FEATURED EXPERIENCES
MOTORSPORTS ENGINEERING SYMPOSIUM
Technical sessions and discussions focused on engineering innovation, performance, and race technology.
NETWORKING EVENTS
Attend the Grand Opening Breakfast, Full Throttle Social, T.O.P.S - BS & Brews Happy Hour, or NextGen Student Breakfast. Strengthen existing relationships and create new ones as you connect with industry leaders and other racing professionals.
PRI EDUCATION
Learn from industry experts on the latest trends, business strategies, and technical advancements.
PRI EDUCATION
EXCLUSIVE PRI DESTINATIONS
PRI brings together the people, products, and ideas that shape the future of racing at Machinery Row, Trailer and Motorcoach Exhibits, Hammertown, PRI Paddock, T.O.P.S. HQ, and NextGen Connect.
2026 PRI FLOORPLAN
