Bondurant High Performance Driving School has announced that two leading automotive industry veterans, Dan Dineson and Mike Kessler, have joined the management team to help fuel the school’s recent growth and expansion efforts.

Dineson will serve as the Director of Marketing and Sponsor Relations, while Kessler will fill the role as the school’s Director of Sales and Business Development.

“We’re in an incredibly exciting time right now, turning corners and forging paths that will drive us into the next 50 years. Dan and Mike not only offer decades of business acumen from the automotive industry to propel the school into our next phase of growth but as motorsport enthusiasts, they bring a deep passion and understanding of high performance driving to their roles,” Bondurant CEO and GM Franki Buckman said.

Dineson—who previously worked for the school from 2001 to 2010 with school sponsorship programs—will manage day-to-day marketing activities including advertising, PR, sponsorship fulfillment, social media engagement, website development, and trade show management.

Kessler will oversee the development and implementation of the school’s sales, sponsorship, and new business growth strategies and initiatives. Additionally, he is responsible for developing relationships and building business strategies for the school’s sponsors and working to create solutions to achieve their business and marketing objectives.

For more information, visit bondurant.com.