2024 PRI Show Media Fact Sheet



The PRI Show is the global motorsports industry’s most influential business event. With new products, technology, and innovations from the industry debuting, the business-to-business Trade Show is the premier place for motorsports manufacturers, service providers, distributors, retailers, race teams, and racers to increase their knowledge, connections, and resources for improving performance on the track and productivity in the shop.


December 12–14, 2024


Indiana Convention Center & Lucas Oil Stadium
Indianapolis, IN USA
"Racing Capital of the World"


More than 1,000 businesses exhibiting the latest developments in racing products, technology, and services.

Among the exhibitors are many companies exhibiting at the PRI Show for the first time in 2021 – typically small, innovative designers who have unique products to showcase.

Every type of racing discipline featured under one roof: drag racing, sprint car, stock car, road racing, modified, dirt late model, karting, off-road racing, drifting, tractor pulling, open wheel, muscle car, performance marine, electric vehicle, motorcycle, and more.

Resellers, distributors, and business owners from all 50 states and throughout the world seeking the latest products, services, machinery, simulation and testing technologies, and trailers that will help them succeed.

Leading manufacturers displaying their trailer, motorcoach, hauler, and toterhome lineups.

Manufacturers on Machinery Row displaying cutting-edge machining equipment and providing hands-on demonstrations.

Hundreds of leading motorsports companies showcasing the latest developments in motorsports engine building parts (camshafts, pistons, blocks, bearings, etc.), transmissions (clutches, torque converters), power adders (superchargers, turbochargers, blowers), and more for every type of racing discipline.


Activities begin December 6 with Race Industry Week, featuring racing conferences, seminars, and networking events, including:

Grand Opening Breakfast

Featured Products Showcase

PRI Ekarting Classic Race

PRI Esports Gaming Arena

PRI Paddock & Podcast Studio

PRI Happy Hour

Race Track Business Conference (RTBC)


PRI Show occupies 750,000 gross square feet of race products, services, machinery, simulation, and testing technologies throughout the Indiana Convention Center.

94% of all attendees and exhibitors say it is important to attend the PRI Show each year.

95% of buyers attend the PRI Show to discover new products.

PRI Show will have an estimated economic impact of over $70 million on the local economy.

Utilizes the entire Indiana Convention Center footprint

Attendees stay in hotel rooms across Central Indiana.


Media Contacts

Juan Torres, 909/978-6722, juant@sema.org

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