PRI means passion, especially for the exhibitors on the famed Machinery Row who provide the equipment for race teams and enthusiasts to build what they are passionate about--and then go and race it on the track. "Where else can you find a one-stop shop of every kind of equipment that you can need?" said Nick Conrad of Miller.

Passion is also evident in the PRI Featured Products Showcase, which in 2024, highlighted more than 400 products down the Indiana Convention Center and Lucas Oil Stadium connector hallway. This dedicated section is a testament to the products that will impact the 2025 race season, and it's the only place in the world to see a lineup of products from all motorsports applications. "I'm always excited for the PRI Show because of all the new products showcased here," said motorsports personality Sean "Farmtruck" Whitley.