Simpson Performance Products Unveils Historic Tribute and New Innovations at 2025 PRI Show

BOWLING GREEN, KY – Simpson Performance Products, a legacy brand in motorsports safety, will showcase a bold new exhibit at the 2025 Performance Racing Industry (PRI) Show, celebrating over 60 years of racing innovation and leadership in driver protection.

Located at booth #1313, the Simpson display will take attendees on an immersive journey through the brand’s storied history. New booth graphics will spotlight Simpson’s contributions to motorsports—from iconic helmets and fire suits to game-changing safety systems. The experience is anchored by a striking 12-foot overhead drag parachute, a visual homage to Simpson’s roots in high-speed racing.

“As we continue to lead the way in motorsports safety, PRI gives us a unique platform to honor our heritage while showcasing the innovation driving our future,” said Kevin Albino, General Manager at Simpson Performance Products. “Our presence this year is about connecting our legacy with today’s racers.”

A major highlight includes the rare public appearance of the original fire suit worn by Bill Simpson during his legendary fire stunts. On loan from the Museum of American Speed, this artifact represents a pivotal chapter in motorsports history and the evolution of safety gear. For many, it will be a once-in-a-lifetime opportunity to see this iconic piece up close.

Simpson will also debut its newest safety innovations—racing helmets, suits, and harnesses engineered for peak performance and protection at every level of motorsport. These latest advancements build on Simpson’s reputation as the gold standard in driver safety.

“Simpson’s legacy is built on trust, performance, and the relentless pursuit of safety,” added Preston Folkestad, Director of Marketing. “Our PRI presence is designed to deliver inspiration, innovation, and a deep connection with the racing community.”

To learn more about Simpson’s appearance at the 2025 PRI Show and upcoming product launches, visit www.simpsonraceproducts.com or follow @SimpsonRacing on social media.