Air Lift Company to Showcase Innovation and Engineering Excellence at the 2025 PRI Show

Air Lift Company will take center stage this December at the 2025 Performance Racing Industry (PRI) Show in Indianapolis, Indiana, one of the premier events for motorsports professionals, builders, and performance enthusiasts worldwide.

Held December 12–14, 2025, at the Indiana Convention Center, the PRI Show unites thousands of racing and aftermarket innovators to explore the latest technologies, trends, and advancements driving the industry forward.

Air Lift Company will be featured at Booth #4806, showcasing its load support kits and next-generation air management products from its sister brand, Air Lift Performance, designed for owners who demand precision, control, and adaptability. The brand’s presence at PRI underscores its ongoing commitment to engineering excellence and innovation to support the performance and motorsports community.

Beyond the booth, the Air Lift Company team will engage with partners and enthusiasts to highlight the brand’s dedication to quality craftsmanship and strength-driven solutions for today’s haulers and towers.

Attendees can experience Air Lift Company products firsthand, learn more about the technology behind the load support systems, and connect with representatives to discuss applications, collaborations, and future innovations.

Stay tuned for more details as the event approaches and join Air Lift Company in celebrating cutting-edge engineering on one of motorsports’ biggest stages.

About Air Lift Company

Founded in 1949 and proudly headquartered in Lansing, Michigan, Air Lift Company has been a leader in suspension innovation for over 76 years. Built on a legacy of enhancing safety, comfort, and confidence for drivers everywhere, Air Lift remains dedicated to delivering load support and air suspension solutions that fit, work and last.

Air Lift’s portfolio includes two powerful brands:

• Air Lift — focused on towing and hauling solutions for trucks, SUVs, and vans
• Air Lift Performance — the go-to brand for automotive enthusiasts looking to customize their vehicles with show-stopping stance and rock-solid reliability

From daily drivers to street showstoppers, Air Lift Company exists to help drivers go further, haul safer and ride better.