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Editors’ Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for January. Programmable Electronic…

Stop Doing That…Do This Instead: Wasting Excess Metal

Extra material left over from custom cuts, a return, or some other reason goes into drop bins and racks at Stock Car Steel and Aluminum. “That allows…

Ask the Experts: How to Improve SEO

Paying attention to the details will help drive visitors to your business’s website, which is invaluable in today’s online economy. SEO, or search…

Featured Vehicles

An inside look at some of the industry’s most intriguing builds, including a vintage chassis that sat for almost two decades, and a dragster turning…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s advocacy team work continuously…

PRI Education: Reading The Unspoken Language Of Broken Parts

The most common piston failure in a newly installed engine is typically defined as four corner scuffing, which is seen here. Engine builders…

Member Business Survey

Clear and concise dialogue between suppliers and customers keeps business flowing smoothly and avoids misunderstandings or disagreements that could…

Member Check-In: MYRACEPASS

“It’s all about fan engagement,” said Josh Holt about MyRacePass.com, a one-stop digital assistant for racers, track operators, series organizers,…

Business Profile: Ross Racing

With a focus on high-performance powerplants for traditional hot rods, circle track racing, and the drag strip, this family owned and operated…

Talent Agents

As motorsports and automotive design continues to evolve, educators across the country are laying the groundwork for the next generation of…

Industry Insights: Wayne Jesel

Relentless research, development, testing, and commitment to quality has created a unique competitive advantage for Jesel Valvetrain Innovation…

Newly Appointed: Cathi & Joe Maynard

Drawing on their expertise in building successful businesses, the new co-owners of Don Schumacher Racing’s Top Fuel team are now living their…

Editors' Choice

This month’s special edition highlights new motorsports-related products that will be on display in the PRI Trade Show’s Featured Products…

Make The Case: Planning For The PRI Trade Show

PRI Trade Show veterans recommend making a plan for time at the Show rather than just walking the aisles and discovering things by chance. The sheer…

Stop Doing That…Do This Instead: PRI Trade Show

Considering the miles of aisles you’ll walk at the PRI Show, wearing comfortable shoes is a must. PRI’s Industry Sales Director Scott Hartwick (not…

Ask the Experts: Media Goals At The PRI Show

Bobby Bennett of CompetitionPlus.com (not pictured) spoke for many in the media when he called his role at the PRI Trade Show “a conduit for those…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. Performance Racing Industry’s Washington,…

PRI Education: Perfecting The Art Of Chassis Setup

Measuring the rate of wheel load increase on a pull-down fixture is called the wheel load curve, which indicates the likelihood of grip loss. A…

Industry Insights: Beth Paretta

This trailblazer leads by example, establishing an IndyCar team featuring women in prominent roles—including the driver—and working to bring…

Member Check-In: Fifth Third Bank

This institution’s commitment to racing ranges from backing several teams to providing a suite of services that benefit motorsports businesses, all…

Newly Appointed: Kurt Miller

SCORE’s new marketing sales manager is plotting a course to expand the sport’s reach to a wider audience while building new opportunities for…

Make The Case: Winged Vs. Non-Winged Sprint Car Racing

While the two machines are very similar, the downforce offered by winged sprint cars necessitates a unique approach to racecraft, setup, and…

Editors’ Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for October. ECORSA Motorsport Non-…

Stop Doing That…Do This Instead: Nitrous Oxide

Pat Musi, at left, of Musi Racing Engines cautioned against exceeding the saturation point with too much nitrous. “The excess gets locked in the…

Ask the Experts: Sprint Car Fire Suppression Systems

SPA Technique was the first company to receive the new SFI 17.3 certification for its FireSense Plus sprint car fire suppression system. While its 4…

PRI Tech

Proper placement of an engine-driven cooling fan on a race car is crucial for maximum cooling efficiency and avoiding cooling problems. You…

Industry Insights: Emily Miller

This “rebelle” with a cause is the visionary and motivating force behind the Rebelle Rally, a weeklong off-road navigation rally in the United…

Featured Vehicles

Families are often the driving force in motorsports and are exemplified in this month’s Featured Vehicles. One World Figure 8 Championship car…

Social Status

Create quality content that captures the interest of your online audience so they stop scrolling and start viewing. Social media is content…

Featured Vehicles

This month’s featured vehicles include a tribute to one famed test driver while the other pays homage to two German marques in one combined badge…