PRI 2021 Day 2 (Friday)

Friday at the 2021 PRI Trade Show in Indianapolis opened with another full day of PRI Education seminars, with sessions leading with the 5th annual Women in Motorsports Panel and the first-ever PRI Presidents Panel, followed by racing valve spring design and development, Shock Troops: The View From The Counter, Facebook marketing, Tom Shay’s session covering business cashflow, EFI tuning, and content marketing. Exhibitor seminars, meantime, covered crankshafts, wet sump oil technology, Army ground systems, shock dynos, brake systems, fuel injectors, and more.

Coinciding with these sessions was PRI’s Student Breakfast and Career Day, where hundreds of students from across the country got the opportunity to connect with industry leaders. Likewise, the SEMA Businesswoman Network Gear Up Girl lunch provided female students a dedicated space to meet and be inspired by women leaders of the industry.

Additionally, buyers from all around the world once again filled the Indiana Convention Center and Lucas Oil Stadium exhibit areas in search of new products and strategies to help their racing businesses succeed in 2022. The famed Machinery Row returned with aisles of working shop machinery and equipment wired side-by-side for comprehensive demonstrations found only at the PRI Show.

Exhibitor press conferences included Drag Illustrated’s 30 Under 30 reveal, the 2022 season preview for the Professional Drag Racers Association, and an announcement from Team Canada Scholarship and IndyCar star James Hinchcliffe regarding 2022 plans.

The new-for-2021 Featured Products Showcase awards rounded out the day to honor some of the industry’s top racing business that were hand selected by an esteemed panel of judges.

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