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GRAPHIC INTERFACE

Photo courtesy of ORAFOL From basic vinyl numbers and lettering to full vehicle wraps, shops are creating under-the-radar profit centers by…

PRI 2020: TRAILER SHOWCASE

The field at Lucas Oil Stadium in December is set to host some of the latest and most innovative transport vehicles and accessories from a number of…

DATA PROJECTION

Gain valuable insight into when and to what extent sensors should be upgraded or replaced on a race car. In the early days of motorsports, it was…

MANIFOLD CHOICES

Every racer will eventually face the decision: off-the-shelf or custom? Fortunately, our expert sources are here to help retailers and engine…

CRANKED FOR PERFORMANCE

Crankshaft technology is focused on quality control, meeting specific builders’ needs, and keeping race engines humming—no simple task considering…

SHAKE, RATTLE & ROLL

Reaching new records to rival their gas-powered counterparts, diesel motorsports has established a powerful niche that pulls in more customers year…

PRI 2020: TRAILER LISTING

A number of the industry’s leading product manufacturers are slated to exhibit directly on the field at Lucas Oil Stadium during the 2020 PRI Trade…

RACING BUSINESS PROFILE: WARRIOR RACE CARS

Born and built for racing, Mike Nuchols is writing a new chapter with an established chassis brand, and winning loyal customers every step of the…

PARTNERS IN PARTS

For racing and performance WDs, relationship building is just as important as carrying the proper inventory in today’s ultra-competitive marketplace…

TECH SUPPORT: CHASSIS SETUP EQUIPMENT

Proper training and an understanding of the data are essential to maximizing the benefits of these precision tools. Even within the racing world,…

PRI 2020: Machinery Row Preview

Looking for the latest in shop equipment? The annual PRI Trade Show features hundreds of new products that are designed to improve performance and…

PRI 2020: Machinery Row Exhibitors

With such a diverse range of equipment available in Machinery Row, PRI Trade Show attendees are advised to prepare an essential shopping list of…

SAVE ON SHIPPING

Industry insiders share actionable strategies to help retailers and racers lower delivery costs without sacrificing efficiency, security, or service…

Special Report: Staying Productive

Amid efforts to restart a stalled economy in the face of a still-active pandemic, racing suppliers share their lessons learned and the strategies…

RACE BUSINESS PROFILE: GEDDES RACING ENGINES

Customer education is high on the list of priorities for Angelo Vigil and Geddes Racing Engines, where a tight-knit crew works closely with…

SHOP TOOL BREAKTHROUGHS

From hidden gems to behind-the-scenes services, today's suppliers stress value in their dedicated performance products. Talking about shop tools…

AUTOCROSS: HONING THE SETUP

Featuring a relatively simple format with low barriers to entry, this precision-focused discipline is flush with opportunity for suppliers and…

TECH SUPPORT: OIL PUMPS & FILTERS

Industry experts weigh in on how to best care for an engine’s circulatory system. Racers, engine builders, and other members of the performance…

BALANCING PRIORITIES

While budget-priced performance connecting rods are common throughout the industry, many motorsports manufacturers are now focusing on high-…

Slide By Design

Specialists reveal inside strategies to building and maintaining a race-ready drift car. While the origin story of drifting is one of impromptu…

SPECIAL REPORT: CRISIS MANAGEMENT

How motorsports shops and suppliers are responding to a novel coronavirus that is rewriting many businesses’ rulebooks. We were all ready to race…

THE NEW VINTAGE

Historic racing may celebrate the past, but that doesn’t mean it never changes. Quite the contrary, in fact, as our inside sources cite innovative…

UNSUNG HEROES

Aftermarket suppliers reveal what racers should know about batteries, alternators, and starters—but often don’t. When racers invest in making…

Understanding the Dynamics of Midget Racing

Although the segment faces some challenges at both regional and national levels, midget racing continues to serve as a springboard into…

Gamblers and Outlaws

Can High Limit Racing challenge the World of Outlaws’ grip on national touring 410 sprint car racing, and what will this “split” mean for the…

Torque Tips

Clutches, driveshafts, and axles are on the receiving end of growing amounts of power. Driveline component manufacturers are stepping up to the…

Grind Game

Custom camshafts are gaining popularity as racing needs become more specific and engine builders feel more confident that they can find a winning…

Fluid Solutions

Racers want more power and better protection from their lubricants. Here’s how the racing oil companies are responding. How often should oil…