PRI WELCOMES THE INTERNATIONAL
MOTORSPORTS INDUSTRY!
The business of racing starts here. The PRI Trade Show provides racing manufactures and service providers direct access to the worldwide racing marketplace. If you’re in the business of motorsports, you can’t afford to miss this Trade Show!
Secure your Space Today!
The PRI Trade Show sells exhibit space in increments of 10x10-foot booths. New exhibitors will be plotted according to the order in which contracts are received. Exhibit space is sold on a first-come, first-served basis.
To exhibit, purchase your booth space using PRI’s online form. Your preferences for booth location can be noted as you work through the form. A deposit will be required to complete the reservation process. Once completed, the PRI team will plot your company on the floor plan at the next booth plotting session and a confirmation notice will be emailed to you with your assigned booth location.
Buy A Booth
A powerfully unique market, the racing industry delivers some of the world’s most motivated consumers. Racers must buy to win. And they are looking for the best technology to keep the competitive advantage. PRI showcases all forms of auto racing, all under one roof—stock car, drag, sports car, prototype, sprint car, midget, modified, formula, dirt late model, sport compact, karting, vintage, and more.
PRI is trade only. Attendees must provide identification confirming that they are members of the racing trade. PRI attendees come from all 50 states, and 70 countries. These are the volume buyers of racing products, technology, shop equipment and services. More than half are retailers of racing products or race engine businesses while others include professional race teams, motorsports warehouse distributors, high-performance install shops and race car builders.
PRI exhibitors get face-to-face with buyers for hands-on sales presentations of new race products. Since December is offseason for racing, the entire industry is able to attend, providing direct access to racing’s distribution pipeline. Show highlights including Machinery Row, Indoor Trailer Exhibits and the Featured Products Showcase provide unparalleled selling tools exclusive to PRI.
Complimentary amenities for international guests:
For 31 years, PRI Magazine has been rated the No. 1 business magazine in racing. Over 26,000 qualified motorsports professionals read PRI Magazine in print every month, and industry leaders rely on PRI as the key source for industry trends, merchandising ideas, new products, business strategies and much more.
The PRI website publishes daily motorsports and racing business news, industry blog posts, new products from racing manufacturers, the weekly PRI eNewsletter, the PRI Show Planner and more.
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