Why Exhibit

Why Exhibit at PRI?

The Performance Racing Industry Trade Show provides racing manufacturers and service providers with direct access to the worldwide racing marketplace.



82% of exhibitors say PRI is a must-attend event.


Pri Is Hardcore Racing

A powerfully unique market, the racing industry delivers some of the world’s most motivated consumers. Racers must buy to win. And they are looking for the best technology to keep the competitive advantage. PRI showcases all forms of auto racing, all under one roof—stock car, drag, sports car, prototype, sprint car, midget, modified, formula, dirt late model, sport compact, karting, vintage, and more.



84% of PRI Trade Show attendees make buying decisions or recommendations.


Pri Delivers Quality Buyers

PRI is trade only. Attendees must provide identification confirming that they are members of the racing trade. PRI attendees come from all 50 states, and 70 countries. These are the volume buyers of racing products, technology, shop equipment and services. More than half are retailers of racing products or race engine businesses while others include professional race teams, motorsports warehouse distributors, high-performance install shops and race car builders.



85% of exhibitors said their company will meet its ROI goals for the PRI Trade Show.


PRI Means Business

PRI exhibitors get face-to-face with buyers for hands-on sales presentations of new race products. Since December is racing's offseason, the entire industry is able to attend, providing direct access to the trade's distribution pipeline. Show highlights include Machinery Row, Indoor Trailer Exhibits, the Featured Products Showcase, the EV Zone, the Content Creation Zone, the Track Operators, Promoters and Sanctions (TOPS) Workroom & Lounge, the Internationl Center, and much more—all of which provide unparalleled selling tools exclusive to PRI.

The Performance Racing
Industry Trade Show

December 12 - 14, 2024
Indianapolis, Indiana, USA

Buyer Profile

Meet new customers. Connect with buyers from over 70 countries.

  • Performance Racing Retailers
  • Race Engine Builders
  • Professional Race Teams
  • Race Car Fabricators
  • Race Engineers
  • Warehouse Distributors
  • Race Track Executives
  • International Buyers

Buyer Profile

America loves to race! Imagine 450,000 racers in the US involved in drag racing, sports car racing, stock car racing, open wheel racing and more. They’ll spend whatever it takes to win. There are over 1,300 race tracks in the US, most of which are running events featuring several classes of race vehicles each week.

Consider the tens of thousands of businesses that sell specialized parts and services to meet their customers’ plentiful need for speed. The pace of technological change is frantic as racers search out the next trick part, and fully functional parts are made obsolete by the month. Racers wear out the parts, crash the parts...it’s a frenzy of enthusiast purchasing power.

As globalization comes to racing, sales completed at the PRI Trade Show are sending race parts around the world. Engine parts, safety gear, suspension components, data acquisition systems, dynamometers, electronic fuel injection, machining equipment and much more.

All of this buying activity is reflected on the show floor of the PRI Trade Show. Thousands of racing entrepreneurs from 70 countries attend, with over 1,100 companies exhibiting the latest in hardcore racing components.

Another Buyer Profile

The Performance Racing
Industry Trade Show

December 12 - 14, 2024
Indianapolis, Indiana, USA

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